“THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND TASTE ON CONSUMER PURCHASE DECISIONS AT ESTEH INDONESIA’S MP MANGKUNEGARA OUTLET, PALEMBANG”. Spektrum Akademika: Jurnal Multidisiplin, vol. 1, no. 1, Aug. 2026, pp. 878-96, https://journal-edu.org/index.php/jsa/article/view/408.