THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND TASTE ON CONSUMER PURCHASE DECISIONS AT ESTEH INDONESIA’S MP MANGKUNEGARA OUTLET, PALEMBANG. JSA [Internet]. 2026 Aug. 5 [cited 2026 Aug. 21];1(1):878-96. Available from: https://journal-edu.org/index.php/jsa/article/view/408